Quick access to main page (top) Direct access to main contents Quick access to main page (bottom)

Chinese Beverage Brand Stirs Up Debate Over Fukushima Water

wikitree Views  

A Chinese beverage brand has gained significant attention after it included messages on its product cup sleeves in Japan that criticized the contaminated water from the Fukushima Daiichi Nuclear Power Plant.

A photo of Xiang Piao Piao fruit tea displayed on the supermarket shelf / X(@haitainan3)

According to China’s state-run Global Times and other sources, photos of the sleeve of Meco-Xiang Piao Piao fruit tea, a product primarily sold in Chinese supermarkets in Japan, have recently been posted on various social media platforms. Most of these photos were taken by Chinese tourists who visited Japan during the Labor Day holiday from May 1 to 5.

The photos’ sleeves contained messages such as “The sea is not Japan’s sewer” and “0.1% of the land pollutes 70% of the sea.”

Following the buzz around these sleeves, it was reported that tens of thousands of people concurrently logged into a live commerce broadcast selling the product over the last weekend.

During this time, three out of six products for sale sold out, and daily sales jumped from $393 to $157,000, a 400 times increase.

Due to a surge in demand, the stock of these sleeves was exhausted. Xiang Piao Piao’s stock price also rose to the price limit as of May 6 (local time).

The decision to include the message criticizing the contaminated water on the sleeves was not a company policy but a voluntary act by local employees.

On May 4, Xiang Piao Piao posted a message on its official Weibo (Chinese version of Twitter), praising its employees for their excellent work.

The chairman of Xiang Piao Piao also announced during a live commerce broadcast on May 5 that the company would reward the involved employees with $15,700 and donate the profits from the products sold from 8 p.m. to midnight that day to an environmental protection foundation.

Meanwhile, from April 19 to May 7, Tokyo Electric Power Company released about 7,800 tons of contaminated water into the sea as part of the fifth ocean discharge.

wikitree
content@viewusglobal.com

Comments0

300

Comments0

[ASIA] Latest Stories

  • North Korea Buried in April Snow—Experts Warn of Major Crop Damage After Climate Shock
  • North Korea’s Smartest Teens Are Being Dragged Into the Military—Here’s Why
  • North Korea Opens Its First Internet Café—and Kim Jong Un Brings His Daughter
  • Vietnam Cracks Down on Imports to Avoid U.S. Tariff Backlash
  • Hyundai Ioniq 5 N Time Spec Breaks Tsukuba Circuit Record, Cementing EV Performance Legacy
  • North Korea Sends Young Volunteers to Dangerous Jobs Under the Guise of Voluntary Participation

You May Also Like

  • 1
    This Study Says Winter-Conceived Babies May Grow Up Leaner—Here’s Why

    LIFESTYLE 

  • 2
    Harvard Reveals 7 Easy Chair Exercises That Are Surprisingly Powerful for Seniors

    LIFESTYLE 

  • 3
    Spring Is Here, So Why Are You Exhausted and Anxious?

    LIFESTYLE 

  • 4
    Why Cancer Risk Soars After a Type 2 Diabetes Diagnosis—Even Without Obesity

    LIFESTYLE 

  • 5
    Dark Red vs. Bright Red: How to Spot Colon Cancer Early

    LIFESTYLE 

Popular Now

  • 1
    Is 'Bad' Cholesterol Messing with Your Brain? New Study Says Yes

    LIFESTYLE&nbsp

  • 2
    New Study Finds Coffee Supercharges Good Gut Bacteria — Even Decaf

    LIFESTYLE&nbsp

  • 3
    Powder, Liquid, or Bar? Here's the Best Protein for Your Fitness Goals

    LIFESTYLE&nbsp

  • 4
    Your Pillow Is 17 Times Dirtier Than a Toilet Seat—the Gross Truth

    LIFESTYLE&nbsp

  • 5
    Your Blood Pressure Could Be a Time Bomb—Here’s What You Need to Know

    LIFESTYLE&nbsp

Must-Reads

  • 1
    This Study Says Winter-Conceived Babies May Grow Up Leaner—Here’s Why

    LIFESTYLE 

  • 2
    Harvard Reveals 7 Easy Chair Exercises That Are Surprisingly Powerful for Seniors

    LIFESTYLE 

  • 3
    Spring Is Here, So Why Are You Exhausted and Anxious?

    LIFESTYLE 

  • 4
    Why Cancer Risk Soars After a Type 2 Diabetes Diagnosis—Even Without Obesity

    LIFESTYLE 

  • 5
    Dark Red vs. Bright Red: How to Spot Colon Cancer Early

    LIFESTYLE 

Popular Now

  • 1
    Is 'Bad' Cholesterol Messing with Your Brain? New Study Says Yes

    LIFESTYLE 

  • 2
    New Study Finds Coffee Supercharges Good Gut Bacteria — Even Decaf

    LIFESTYLE 

  • 3
    Powder, Liquid, or Bar? Here's the Best Protein for Your Fitness Goals

    LIFESTYLE 

  • 4
    Your Pillow Is 17 Times Dirtier Than a Toilet Seat—the Gross Truth

    LIFESTYLE 

  • 5
    Your Blood Pressure Could Be a Time Bomb—Here’s What You Need to Know

    LIFESTYLE