Chevrolet launched a significant discount promotion in South Korea, responding to increasing price competition in the automotive industry. On March 11, the company announced that it will offer special financing rates and cash incentives throughout the month under the campaign “New Beginnings: March with Chevrolet.”
The promotion includes popular models such as the Trax Crossover, Trailblazer, All-New Colorado, and Sierra, with additional discounts of up to 700,000 KRW (approximately $483).
Trax and Trailblazer Offer Up to 800,000 KRW in Savings
The Trax Crossover and Trailblazer are central to this promotion. Chevrolet offers Trax Crossover buyers financing at a 4.0% annual percentage rate (APR) for up to 36 months or 4.5% APR for up to 60 months, along with a cash incentive of KRW 500,000 (approximately $345). Customers looking for lower interest rates or extended payment terms can choose 3.5% APR for 36 months or 4.5% APR for 72 months. Trailblazer buyers can access financing at 4.5% APR for up to 36 months or 4.9% APR for up to 60 months, with the same KRW 500,000 (approximately $345) cash incentive.
Owners of vehicles older than ten years are eligible for an additional discount of KRW 300,000 (approximately $207), increasing the total potential savings to KRW 800,000 (approximately $552). Chevrolet is also offering a discount of KRW 700,000 (approximately $483) for current owners of Spark, Matiz, previous-generation Trax, Aveo, and Gentra models, including immediate family members. However, discounts cannot be combined.
Premium Pickups Join the Savings Party
Chevrolet’s March promotion extends to its premium pickup truck lineup. Buyers of the All-New Colorado can secure long-term financing at 6.0% APR for up to 72 months. Sierra buyers have options of 4.5% APR for up to 36 months or 5.0% APR for up to 72 months. The 2024 Sierra comes with a discount of KRW 2,500,000 (approximately $1,725), while current Colorado owners upgrading to a Sierra receive an additional savings of KRW 2,000,000 (approximately $1,380).
Trax Crossover Leads U.S. Passenger Car Exports
The Trax Crossover and Trailblazer, key models in this promotion, also perform well globally. According to the Korea Automobile Mobility Industry Association (KAMA), the Trax Crossover is projected to reach 295,099 exports in 2024, making it the leading South Korean passenger car export. The Trailblazer follows closely, with 178,066 units exported, ranking fourth. Since its launch in March 2023, the Trax Crossover has continued to gain popularity, with cumulative global sales exceeding 510,000 units by 2024.
Trailblazer has surpassed 830,000 sales and has been recognized for its authentic SUV capabilities. General Motors’ South Korean operations are preparing to meet the increasing global demand for Chevrolet’s key models. The company plans to establish an annual production capacity of 500,000 units, supporting South Korean automotive sector growth.
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