Quick access to main page (top) Direct access to main contents Quick access to main page (bottom)

Chinese Makeup Brand’s Penis-Shaped Lipstick Sparks Huge Controversy

Daniel Kim Views  

SCMP report screenshot

A Chinese cosmetics brand has stirred controversy by releasing a new lipstick designed in the shape of male genitalia, sparking widespread outrage and criticism online.

FLORTTE, a Chinese cosmetics brand aimed at teenagers and young adults, recently unveiled its new lipstick product advertisement. The ad features a female model kneeling next to the lipstick, designed to resemble male genitalia, with the tip shaped like an upside-down heart. The product is priced at 45 yuan (approximately $6.20) and has reportedly sold around 30,000 units.

The controversy began when a blogger, Bunny Class, with 5 million followers, shared the lipstick on her social media, calling it “excessively teasing.”

Criticism quickly followed, with many accusing the ad of objectifying women. Feng Yuan, co-founder of Equality, a Beijing-based NGO focused on gender equality, stated, “Employing a male gaze that presents women as sexual objects for male pleasure will likely alienate women who have an increasing self-awareness. This approach often leads to feelings of disgust, anger, and resistance.”

The backlash was further fueled by the names of the lipstick shades, such as “Kiss Little Juju,” “Kiss Neinei,” “Kiss Cherry,” and “Kiss Mimi,” which intensified the backlash. In Chinese, juju, neinei, cherry, and mimi typically refer to male and female genitalia.

As the controversy intensified, the brand’s customer service department responded that their team was unaware of the issue and would escalate it to experts for further verification.

Daniel Kim
content@viewusglobal.com

Comments0

300

Comments0

[DEBATE] Latest Stories

  • Model 3's Struggles: 1 in 4 Fail Safety Inspections in Denmark and Germany
  • Xiaomi’s Success vs. Apple’s Failure: What’s the Difference?
  • Trump Defends Tesla, Promises Action Against Violent Attacks
  • Ford's Bold Move: Will the Mustang Evolve into a Sedan with the Mach 4 Name?
  • Revival of the Estima? Toyota’s Sienna May Re-enter Japan's Market
  • Kia’s EV9 Recalled in the U.S. Over Powertrain Concerns

You May Also Like

  • 1
    Eli Lilly Moves First in India, Beats Novo in Obesity Drug Showdown

    LIFESTYLE 

  • 2
    Trump’s Soda Button and 12-Can Habit: A Recipe for Trouble?

    LIFESTYLE 

  • 3
    New FDA-Approved Pill Targets Constant Hunger in Children with PWS

    LIFESTYLE 

  • 4
    Too Much Exercise Might Not Help You Live Longer, Says New Study

    LIFESTYLE 

  • 5
    Novo Nordisk Just Bought the Next Big Thing in Weight Loss

    LIFESTYLE 

Popular Now

  • 1
    Strawberries + Nuts, Salmon & More: The Best Pairings for Your Wellness

    LIFESTYLE&nbsp

  • 2
    Truth About Narcolepsy: Symptoms, Causes, and How to Manage It

    LIFESTYLE&nbsp

  • 3
    Avoid These 10 Habits to Keep Your Brain in Top Shape

    LIFESTYLE&nbsp

  • 4
    Dining Out While Dieting: 10 Healthy Restaurant Meals You Can Enjoy

    LIFESTYLE&nbsp

  • 5
    How Real People Shaped Disney’s Most Beloved Animated Characters

    ENTERTAINMENT&nbsp

Must-Reads

  • 1
    Eli Lilly Moves First in India, Beats Novo in Obesity Drug Showdown

    LIFESTYLE 

  • 2
    Trump’s Soda Button and 12-Can Habit: A Recipe for Trouble?

    LIFESTYLE 

  • 3
    New FDA-Approved Pill Targets Constant Hunger in Children with PWS

    LIFESTYLE 

  • 4
    Too Much Exercise Might Not Help You Live Longer, Says New Study

    LIFESTYLE 

  • 5
    Novo Nordisk Just Bought the Next Big Thing in Weight Loss

    LIFESTYLE 

Popular Now

  • 1
    Strawberries + Nuts, Salmon & More: The Best Pairings for Your Wellness

    LIFESTYLE 

  • 2
    Truth About Narcolepsy: Symptoms, Causes, and How to Manage It

    LIFESTYLE 

  • 3
    Avoid These 10 Habits to Keep Your Brain in Top Shape

    LIFESTYLE 

  • 4
    Dining Out While Dieting: 10 Healthy Restaurant Meals You Can Enjoy

    LIFESTYLE 

  • 5
    How Real People Shaped Disney’s Most Beloved Animated Characters

    ENTERTAINMENT