HYBE’s youngest girl group, I’LL-IT, is finally taking its first powerful step.
The highly anticipated debut of I’LL-IT, HYBE’s third girl group and the first from ENHYPEN’s agency BE: LIFT Lab, is finally here. Their debut album, SUPER REAL ME, drops worldwide alongside the music video for the title track “Magnetic” on March 25 at 6 PM KST. Comprised of five talented members (Yunah, Minju, Moka, Wonhee, Iroha) who stole hearts with their visuals, vocals, and stage presence on last year’s “R U NEXT?”, I’LL-IT promises a versatile and dynamic debut.
◇I’LL-IT with Infinite Potential Exudes “Super Attraction”
I’LL-IT merges “I will” with the limitless possibilities of “it,” symbolizing the group’s determination to become something truly special and captivating audiences with their ever-evolving potential.
Before even hitting the stage, I’LL-IT has been generating excitement. Their playful short-form videos showcased their personalities, making them feel like the “fun classmate you’d love to hang out with.” But this group isn’t all sunshine and smiles. They shattered expectations by becoming the first K-pop artist to attend a major fashion week pre-debut, and their selection as global models for Acne Studios solidified their status as trendsetters for the fifth generation of K-pop.
◇”My Real Story is the Best Story”…Real Teenage Stories
I’LL-IT’s debut mini-album, SUPER REAL ME, highlights the power of authenticity. With the message “My real story is the best story,” the album dives into the world of modern teenagers who wear their hearts on their sleeves. From their honest emotions and everyday experiences to their boundless curiosity, unwavering determination, and wild imaginations, SUPER REAL ME is a sonic journey through the unfiltered world of a teenager.
SUPER REAL ME is a genre-bending exploration mini-album featuring four tracks – “My World,” the magnetic title track, “Midnight Fiction,” and “Lucky Girl Syndrome” – the album delves into self-discovery, budding crushes, the power of imagination, and moments of pure joy. “My World” offers a glimpse into their unique perspectives, while the title track, “Magnetic,” captures the exhilarating feelings of young love. “Midnight Fiction” lets their imaginations soar, and “Lucky Girl Syndrome” bottles the euphoria of feeling like the luckiest person in the world. With some songs inspired by the members’ thoughts and experiences, SUPER REAL ME promises a refreshingly authentic listen for K-pop fans.
◇”Magnetic,” the Title Track that Reveals I’LL-IT’s Identity
“Magnetic” is a vibrant anthem about the irresistible pull of young love. Using a magnet metaphor, the song captures the rush of attraction and excitement towards someone special. The infectious melody underscores the lyrics “super attraction,” a phrase perfectly encapsulates the exhilarating feeling of finally realizing your feelings and boldly expressing them.
“Magnetic” isn’t just about the music – it’s a full-fledged visual experience that embodies I’LL-IT’s quirky and playful personality. The choreography, designed with input from the members, features a unique blend of kitschy and trendy moves, with dynamic formations and playful touches that perfectly capture their youthful energy. To further amplify the song’s authenticity, teenage producers worked alongside HYBE’s Bang Si Hyuk, creating a synergistic sound that resonates with real teenage emotions.
I’LL-IT will officially kick off its activities with the debut show I’LL-IT: I’LL (SHOW) IT, which will be simultaneously broadcast on Mnet, M2, and HYBE Labels’ official YouTube channel at 7 PM KST on March 25, the same day of their debut.
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