ATEEZ’s performance at Coachella is just a day away.
When news broke that ATEEZ would be the first K-Pop boy band to perform at the Coachella Valley Music and Arts Festival (hereafter Coachella), it drew explosive interest from many. ATEEZ will perform for about an hour on April 12th and 19th (local time).
Coachella is a prestigious music festival held in Indio, California, with over two decades of history. Attracting over 200,000 attendees and renowned artists, Coachella is known to be the dream stage for many musicians. ATEEZ’s participation signifies a milestone, showcasing their talent on a global stage.
With plans to imprint their musical identity in front of numerous audiences through this performance, ATEEZ promises to sweep Coachella with their unique appeal and create a real ATEEZ syndrome.
Furthermore, after confirming their appearance at Coachella, ATEEZ garnered attention from global luxury brands Valentino and Dolce & Gabbana. These brands offered specially designed outfits for the group, highlighting ATEEZ’s growing global influence and reputation.
Lastly, ATEEZ expressed their determination through their agency: “We plan to show our true value as the best performers at Coachella, using the experience we’ve gained from touring the world. We feel responsible as the first male K-POP group invited to Coachella. We will prove what ATEEZ is and what K-POP is on stage.”
Meanwhile, ATEEZ’s first Coachella performance will start at 10:45 PM PST and be broadcast live worldwide through the Coachella YouTube channel.
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