Kendall Jenner’s 818 Tequila, leading the premium tequila market, is set to debut in South Korea.
Kooksoondang announced on the 16th that it would introduce 818 Tequila to South Korea for the first time and start official sales. A pop-up event will be held at The Hyundai Seoul to celebrate the Korean launch from February 23 to March.
818 Tequila will present four products: Blanco, Reposado, Anejo, and 8 Reserve. 818 Tequila is made using 100% Blue Agave cultivated for over eight years. Depending on the brand, it ages in oak barrels for as short as three weeks to as long as eight years.
818 Tequila will hold various events to pioneer the Korean market. At the Korean launch commemorative pop-up store event, three types of cocktails will be sold with 818 Tequila and the official 818 Tequila recipe. Limited quantities of 818 Tequila merchandise will also be provided to customers who purchase 818 Tequila.
There will be training and tasting sessions where you can experience 818 Tequila. It will be held four times a day during the pop-up period, and reservations will be taken on a first-come, first-served basis through Naver Place starting next week.
818 Tequila is a brand launched in 2021 by Kendall Jenner, a global model and influencer. It is considered one of the most notable liquors worldwide, not just in the U.S., as a leading brand of premium tequila that is changing the culture from simply drinking tequila shots to enjoying and savoring the liquor.
A Kooksoondang official said, “As a representative traditional liquor company in our country, Kooksoondang has a deep understanding of liquor culture, and the fact that we have consistently introduced value wines to Korea has led to the launch of 818 Tequila in Korea,” and added, “We will strive to introduce premium tequila in our country so that a variety of liquor cultures can be presented.”
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