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G-Dragon’s Peaceminusone Highball Sells Out in Hong Kong and Taiwan!

Daniel Kim Views  

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K-pop icon G-Dragon (left photo) and Peaceminusone Highballs (Galaxy Corp.)]The Peaceminusone Highball, a collaboration between G-Dragon’s fashion brand Peaceminusone and CU convenience stores, is flying off the shelves in Hong Kong and Taiwan.

Galaxy Corp., the K-pop star’s agency, revealed on Thursday that the initial export of over 100,000 units of the wine-based, lemon-flavored beverage has completely sold out in both regions. Due to overwhelming demand, a second batch is already in production.

Back in South Korea, two variations of the Peaceminusone Highball have been available at CU stores since April, with total sales surpassing an impressive 6 million units. Brewguru, the company behind the trendy drink, has announced plans to expand distribution to more than 20 countries, capitalizing on its unexpected success.

Daniel Kim
content@viewusglobal.com
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