JAKARTA, Indonesia, July 18, 2025 /PRNewswire/ — Chery Group officially unveiled its new brand LEPAS in April, kicking off its global mission to deliver refined lifestyle experiences. As a key move in its international expansion, LEPAS is set to make its overseas debut at the Indonesia International Auto Show, opening July 23.
LEPAS’s choice of Indonesia – a crucial Southeast Asian market – for its international premiere underscores its forward-looking strategy and confidence in emerging markets worldwide. At the Indonesia International Auto Show, LEPAS will bring its “Colorful Life, Masterful Drive” philosophy to life through a vibrant exhibition space. The brand plans to transform its display area into a premium lifestyle showcase, blending bold colors, sophisticated design, and interactive elements. This immersive experience aims to break the mold of traditional auto shows. LEPAS’s Chief Designer will be on hand to engage with visitors and media, exploring future possibilities in elegant mobility.
Adhering to its “In Somewhere, For Somewhere” development approach, LEPAS is rapidly integrating into the Indonesian market. The brand is building a comprehensive sales and service network to meet local consumer needs effectively.
LEPAS will introduce its star product lineup – the L8, L6, and L4 – making their collective debut at the show. The L8, a segment-leading SUV, offers elegant styling, cutting-edge technology, spacious comfort, and comprehensive safety features. It’s positioned as the go-to choice for urban professionals seeking a premium lifestyle. The all-new L6 and L4 models will also make their first appearance. These vehicles, with their class-leading performance, aim to broaden LEPAS’s appeal. From trendsetting urbanites to individualistic sophisticates, the lineup promises a premium brand experience that combines exceptional value with superior quality for a global audience.
This global premiere marks just the beginning for LEPAS. Using Indonesia as a strategic springboard, the brand is quickly advancing its goal to become the preferred choice for premium lifestyles worldwide. At the auto show, LEPAS will unveil a striking display that goes beyond mere visual spectacle. It represents the brand’s commitment to embracing diverse cultures and colorful lifestyles. Driven by human-centered technology and communicating through the universal language of color, LEPAS is setting out on its global journey from China. The brand aims to lead a new generation of urban dwellers towards their vision of premium mobility.
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