BANGKOK, July 16, 2025 /PRNewswire/ — Ultimate Game Co., Ltd., a leading Thai online game publisher, has teamed up with South Korean game developer Soul M Game Inc. to launch IRIS ORIGIN SEA — a reimagined version of the legendary PC game, now optimized for mobile with enhanced graphics and seamless cross-platform play. Under a newly inked Memorandum of Understanding (MOU), this iconic title will make its exclusive debut in the Southeast Asian (SEA) market, giving gamers in the region the world’s first taste of its new chapter in 2025.
Mr. Attachet Chaichanasongkram, CEO / Co-Founder of Ultimate Game, said, “IRIS has a powerful legacy as a PC game. While various iterations have emerged globally, we see unique potential in collaborating with the original Korean development team. This partnership allows us to preserve the authentic core of IRIS while ensuring it resonates with both longtime fans and newcomers in our region.”
“At Ultimate Game, we’re committed to breathing new life into beloved classics for today’s gamers,” Mr. Attachet continued. “We started with Luna Origin, and now IRIS ORIGIN SEA marks our strategic entry into Southeast Asia. Looking ahead, we’re eyeing a public listing within five years to fuel our long-term growth.”
“Our partnership with Google is supercharging our digital marketing efforts,” Mr. Attachet added. “We’re leveraging cutting-edge tools to fine-tune our targeting and boost efficiency. This data-driven approach is helping us hit our business targets faster while constantly improving our games and services.”
Mr. Um Tae Doo, CEO of Soul M Game Inc., chimed in, “IRIS is a legendary franchise, and we’re thrilled to reimagine it as a state-of-the-art mobile game. We’ve spent over three years developing it on the latest Unity Engine, creating an immersive experience packed with new features. Players can seamlessly switch between mobile and PC, and they’ll discover exclusive content that’s never been seen before. It’s a fresh adventure that will appeal to both die-hard fans and newcomers alike.”
“We chose Ultimate Game as our partner because of their deep roots in Southeast Asia,” Mr. Um continued. “Their seasoned leadership and operations teams have a stellar track record in online gaming. Teaming up with a strong local player like this ensures we can penetrate the market quickly and effectively — especially in Thailand, where there’s already a thriving MMORPG community.”
Mr. Kodchawara Vanichayapron, CMO / Co-Founder of Ultimate Game, wrapped up by saying, “Our marketing playbook for IRIS ORIGIN SEA is all about digital. We’re using precision targeting and personalized in-game campaigns to deliver the best possible experience for each player. We’re confident that IRIS fans across Southeast Asia are going to love what we’ve created.”
For the latest updates, check out: www.ultimategame.net
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