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As the damage from advertisements impersonating celebrities continues, YouTube has prepared a response.
Google introduced a new policy on the 28th of last month, altogether banning the impersonation of public figures.
Accordingly, they have decided to ban advertisements that unlawfully use the names of celebrities, brands, or organizations, or falsely imply an affiliation to induce users to provide money or personal information.
Google announced, “If this policy is violated, the Google account will be suspended without prior warning, and the advertiser will not be able to use Google’s advertising services again.”
This is a stricter measure than the previous policy, which allowed for an opportunity to explain after a prior warning.
YouTube’s policy also clearly states that content that uses someone else’s real name or image to make other users believe they are that person could result in the closure of the channel or account.
Google plans to use a large language model (LLM), including the AI model Gemini, to determine whether the policy has been violated.
This action was taken after the “Group for the Resolution of Online Phishing Crimes Impersonating Celebrities” urged large platforms and regulatory authorities to prevent recurrence on the 22nd of last month.
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