Quick access to main page (top) Direct access to main contents Quick access to main page (bottom)

Apple Cuts iPhone Prices by Over 20% in China to Boost Sales

Daniel Kim Views  

AP/United Press

Apple is struggling with a slowdown in the Chinese market and is making significant efforts to maintain its market share by drastically reducing the prices of iPhones.

The South China Morning Post (SCMP) reported on the 20th that Apple is offering a new range of drastic discounts to mainland Chinese consumers through online retail platforms selling iPhones. On Jingdong.com and Tmall (Alibaba)’s Apple Inc. official online stores, the top-tier model iPhone15 Pro Max (256GB) is selling for 7949 yuan (approximately $1,110), which is a price discounted by more than 20% from the launch price (9999 yuan) last September. The base model iPhone15 (125GB) is also priced at 4599 yuan (approx. $640), a 23% drop from the launch price of 5999 yuan (approx. $840).

Apple’s price diminution in China began earlier this year when iPhone sales notably dwindled in the Chinese-speaking region. In mainland China, Hong Kong, and Taiwan, iPhone sales in the first quarter fell 8% from last year to $16.4 billion. According to market research firm Counterpoint, the iPhone’s smartphone market share in mainland China recorded 15.7% in the first quarter, a significant drop from last year’s (20.2%). As a result, Apple lost its market share ranking with local Chinese companies, such as Huawei, Vivo, and Honor.

In China, Apple also offers discounts of up to 800 yuan (approx. $111) on other products such as iPads, MacBooks, AirPods, and Apple Watches.

Further analysis is made that Apple’s discount drive is affecting recovery performance in China. According to data released by the China Academy of Information and Communications Technology (CAICT) earlier this month, overseas brand smartphone shipments in March increased by 12% compared to last year. Although the CAICT did not specify the name of a specific brand, the SCMP reported that Apple Inc. iPhones account for most overseas cell phones sold in mainland China.

Daniel Kim
content@viewusglobal.com

Comments0

300

Comments0

[BUSINESS] Latest Stories

  • Apple Hunts for AI Partners in China Amid Tech Tensions
  • Who's the Richest CEO in Tech? NVIDIA's Huang Tops the Chart with $34 Million
  • Investors Eye India as Stock Market Hits Trillion-Dollar Milestone
  • How NVIDIA is Fueling a Surge in Crypto Markets!
  • NVIDIA's Boom: How Stock Options Turned Employees into Millionaires!
  • AI Sparks a New Era for Electric Grid, Says Nvidia CEO

Weekly Best Articles

  • Secrets of Sunscreen: 10 Important Facts to Know for Glowing Skin
  • Cold Truth: How Air Conditioning Can Harm Your Health
  • Are Your Dreams Trying to Tell You Something? Exploring the Science of Nightmares
  • Night Owls Beware: Late Nights Linked to Higher Mental Health Risks
  • Managing Diabetes in the Summer Heat: What You Need to Know
  • Xi Warns Putin: Stay Away from Pyongyang to Avoid Western Backlash
  • Thyme Extract Shows Promise for Male Menopause
  • U.S. Military on High Alert After North Korea and Russia Form Strategic Alliance
  • Putin Warns South Korea: Arms Support to Ukraine a ‘Big Mistake’
  • Apple Hunts for AI Partners in China Amid Tech Tensions
  • Russian Diplomat Drunk Drives and Refused Breathalyzer Test
  • Russia is Taxing the Wealthy Elites for their War Agenda

You May Also Like

  • 1
    Ukraine Condemns Kim-Putin Pact as 'Mass Murder' Agreement

    WORLD 

  • 2
    Canada Mulls Tariffs on Chinese EV Amid Global Pressure

    WORLD 

  • 3
    U.S. Countermoves: Bolstering Ties with Vietnam as Putin Visits

    LATEST 

  • 4
    Is It Art or Aliens? Las Vegas Police Stumble Upon Strange Structure

    LATEST 

  • 5
    South Korea Mulls Arms Support for Ukraine Amid Russia's Military Pact with North Korea

    ASIA 

Popular Now

  • 1
    Tiger Woods' Son, Charlie, Makes Headlines with Top Performance in Golf Qualifiers

    SPORTS 

  • 2
    North Korea Allegedly Constructs New Defensive Line Near Southern Border

    ASIA 

  • 3
    Soccer's Ugly Side: Son Heung-min Targeted with Racist Comments by Bentancur

    SPORTS 

  • 4
    South Korea Scores $500M Legal Victory in U.S. Supreme Court Battle

    WORLD 

  • 5
    South Korea to Reconsider Arms Support to Ukraine Amid Russian Pressure

    LATEST 

Weekly Best Articles

  • Secrets of Sunscreen: 10 Important Facts to Know for Glowing Skin
  • Cold Truth: How Air Conditioning Can Harm Your Health
  • Are Your Dreams Trying to Tell You Something? Exploring the Science of Nightmares
  • Night Owls Beware: Late Nights Linked to Higher Mental Health Risks
  • Managing Diabetes in the Summer Heat: What You Need to Know
  • Xi Warns Putin: Stay Away from Pyongyang to Avoid Western Backlash
  • Thyme Extract Shows Promise for Male Menopause
  • U.S. Military on High Alert After North Korea and Russia Form Strategic Alliance
  • Putin Warns South Korea: Arms Support to Ukraine a ‘Big Mistake’
  • Apple Hunts for AI Partners in China Amid Tech Tensions
  • Russian Diplomat Drunk Drives and Refused Breathalyzer Test
  • Russia is Taxing the Wealthy Elites for their War Agenda

Must-Reads

  • 1
    Ukraine Condemns Kim-Putin Pact as 'Mass Murder' Agreement

    WORLD 

  • 2
    Canada Mulls Tariffs on Chinese EV Amid Global Pressure

    WORLD 

  • 3
    U.S. Countermoves: Bolstering Ties with Vietnam as Putin Visits

    LATEST 

  • 4
    Is It Art or Aliens? Las Vegas Police Stumble Upon Strange Structure

    LATEST 

  • 5
    South Korea Mulls Arms Support for Ukraine Amid Russia's Military Pact with North Korea

    ASIA 

Popular Now

  • 1
    Tiger Woods' Son, Charlie, Makes Headlines with Top Performance in Golf Qualifiers

    SPORTS 

  • 2
    North Korea Allegedly Constructs New Defensive Line Near Southern Border

    ASIA 

  • 3
    Soccer's Ugly Side: Son Heung-min Targeted with Racist Comments by Bentancur

    SPORTS 

  • 4
    South Korea Scores $500M Legal Victory in U.S. Supreme Court Battle

    WORLD 

  • 5
    South Korea to Reconsider Arms Support to Ukraine Amid Russian Pressure

    LATEST 

Share it on...