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From Guatemala to Costa Rica: Walmart’s Strategic Push into Central America

Daniel Kim Views  

Walmart’s sales growth rate in Guatemala is unrivaled.

Walmart’s representative for Central America announced on the 23rd (local time) that they plan to invest around $700 million in Guatemala over the next five years.

This announcement comes just days after Walmart revealed plans to invest approximately $600 million in Costa Rica over the next five years while inaugurating a new logistics center.

Cristina Ronski, Walmart’s Central American representative, stated that this investment was decided during the process of breaking ground for new stores in Central American countries.

Walmart’s Mexico and Central America division, Walmex, reported double-digit same-store sales growth during the first quarter in Guatemala, Nicaragua, and Honduras.

On the other hand, Costa Rica reported lower than single-digit growth this quarter.

Daniel Kim
content@viewusglobal.com

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