According to PhoneArena on Monday, the top-earning app for programmatic advertising revenue in the U.S. App Store and Google Play Store for November has been unveiled. Programmatic advertising is a combination of program and automatic. It is an advertising method that produces digital advertisements using marketing technology and programs and automates the process of purchasing and measuring.
According to the mobile security and privacy platform Pixalate, Vita Mahjong generated the most programmatic advertising revenue in the U.S. during November, generating $4 million in revenue in a month.
It was followed by the free coloring game app Happy Colors by Number Game, the music streaming app Musi, the sports broadcast podcast app TuneIn, and the card game app Solitaire, each earning $30 million.
In addition, ESPN and The Weather Channel earned $2 million and $1 million in programmatic advertising revenue, respectively.
The music app Audiomack ranked high in the Google Play Store, earning $5 million in programmatic advertising revenue. Pandora: Music and Podcasts secured second place with $3 million in earnings.
In addition, the music streaming apps SoundCloud and Tumblr, both online fandom spaces, ranked in the top 10. In November, these apps earned $2 million in programmatic advertising revenue.
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