Meta has proposed integrating eBay’s classified ads into Facebook Marketplace as part of its effort to comply with a European Union (EU) antitrust ruling. The ruling, which imposed a fine of €798 million ($822 million), accused Meta of anti-competitive practices.
On Wednesday, Meta announced plans to test this integration in Germany, France, and the United States. The test will enable users to browse eBay listings directly on Facebook Marketplace, with transactions finalized on eBay’s platform.
Despite this move, Meta stated in an online post that it disagrees with the EU’s decision and has filed an appeal with EU courts.
The adjustment comes in response to the EU’s November ruling, which required Meta to decouple its classified ad service from Facebook’s social media platform and to avoid imposing unfair trading conditions on competing second-hand platforms.
An EU Commission spokesperson confirmed that Meta must implement the ruling within 90 days of the decision.
Meanwhile, the UK’s Competition and Markets Authority has accepted Meta’s concessions and decided not to launch its investigation into Facebook Marketplace.
Following these developments, eBay’s stock rose by 8.83%, while Meta’s stock declined by 1.24%.
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