Would You Pay $400 to Skip Lines? Disneyland’s New Pass Fuels Backlash

Disneyland’s newly released pass is stirring controversy over its pricing.

According to reports from various media outlets, including the New York Post, Disneyland introduced the “Lightning Lane Premier Pass” on October 16. Visitors who purchase this pass can skip the long queue once for each ride, allowing them to enjoy the attraction from the front of the line.

The controversy ignited when Disneyland announced that the pass cost would vary depending on demand, starting at $137 during off-peak periods and potentially reaching a steep $478 during peak times. To add to the controversy, Disneyland clarified that the pass comes at an additional cost, separate from the main admission ticket.

A Disneyland spokesperson noted the pass was developed to address growing complaints about long wait times, with Disneyland visitors increasingly voicing their frustrations.

Disneyland has previously attempted to address long wait times through programs like the Lightning Lane Multi Pass, which required advance reservations through an app. While intended to streamline the experience, the pass received feedback about the inconvenience of app-based booking, with customers wanting simpler solutions.

Josh D’Amaro, CEO of Disney Experiences, affirmed Disney’s commitment to introducing services that address consumers’ diverse needs. However, the new pass has been met with skepticism, with some criticizing it as “another money-making scheme” and expressing concerns that it “fosters a sense of relative deprivation.”