Calvin Klein Unveils Spring 2024 Photo Shoot
Calvin Klein
Calvin Klein reveals its 2024 spring season campaign featuring BTS’s Jung Kook, the brand’s iconic global ambassador.
This campaign was shot at New York’s Grand Central Station, which has a connection with BTS.
The campaign was overseen by Mert Alas, who previously worked on Calvin Klein’s underwear campaign that sparked global buzz with Jeremy Allen White and Kendall Jenner, a fashion icon with 300 million followers. The campaign perfectly captures Jung Kook’s natural confidence as a “global pop star.”
The 2024 spring collection of Calvin Klein consists of classic items that embody the brand’s youthful energy while maintaining a minimalistic identity.
The 90s straight-fit jeans evoke nostalgia for the silhouette of denim in the 1990s, and the oversized monogram T-shirt introduces a new vibe to the iconic Calvin Klein logo T-shirt with its ton-on-tone style monogram logo.
From new styles of denim to casual apparel, Calvin Klein Jeans’ 2024 Spring Collection adds unique variations to the brand’s iconic items, showcasing the brand’s authenticity to the current MZ generation while not forgetting stylish trends.
The campaign will be unveiled on Calvin Klein’s official website worldwide starting from the 16th and will subsequently release campaign videos and images on official social media.
All members of BTS currently serve in the military, starting with the eldest member, Jin, in December 2022.
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