BLACKPINK’s Jisoo is the new face of the Self-Portrait 2024 SS campaign.
This campaign breaks new ground for Self-Portrait, which has never partnered with a musician before, and Jisoo, who just launched her solo career. It perfectly captures the brand’s vision of a strong, confident woman who embodies sentimentality.
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Jisoo stuns in a range of looks from Self-Portrait’s SS 2024 collection, rocking everything from a playful light pink sequin mini with black trim to a more delicate light pink dot mesh dress embellished with diamonds.
The campaign was shot in Seoul in collaboration with photographer Yoon Ji Young.
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“For years, I’ve admired Jisoo’s rise to global stardom,” said Han Chong, founder and creative director of Self-Portrait. “We’ve collaborated on outfits for performances and everyday wear, and she’s a true inspiration to her fans – me included! As a role model for many, I wanted this first campaign we shot together in Seoul to capture her inner and outer beauty.”
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