BLACKPINK’s Jisoo Takes Center Stage as the New Face of Self-Portrait

BLACKPINK’s Jisoo is the new face of the Self-Portrait 2024 SS campaign.

This campaign breaks new ground for Self-Portrait, which has never partnered with a musician before, and Jisoo, who just launched her solo career. It perfectly captures the brand’s vision of a strong, confident woman who embodies sentimentality.

Jisoo stuns in a range of looks from Self-Portrait’s SS 2024 collection, rocking everything from a playful light pink sequin mini with black trim to a more delicate light pink dot mesh dress embellished with diamonds.

The campaign was shot in Seoul in collaboration with photographer Yoon Ji Young.

“For years, I’ve admired Jisoo’s rise to global stardom,” said Han Chong, founder and creative director of Self-Portrait. “We’ve collaborated on outfits for performances and everyday wear, and she’s a true inspiration to her fans – me included! As a role model for many, I wanted this first campaign we shot together in Seoul to capture her inner and outer beauty.”