Before officially confirming the release of his new song, ZICO strategically engaged his audience by sequentially unveiling videos and photos featuring Jennie on his personal social media platforms at noon on that day. These posts, offering glimpses into the actual recording process involving ZICO and Jennie, exude a natural and sophisticated vibe, reflecting the two artists’ genuine enjoyment of the music.
Of particular significance is the inclusion of a snippet of the “SPOT! (feat. JENNIE)” audio in the recording studio-making video has sparked substantial discussion within the music community. Despite its concise duration of approximately 20 seconds, the polished melody, rhythmic intricacy, and Jennie’s alluring vocal performance have captivated the ears of listeners.
ZICO’s strategic rollout continues as he plans to heighten anticipation for his comeback by releasing additional recording studio-making videos and photos on the 19th and 20th. Following this, he will unveil the final recording studio-making video on the 21st, accompanied by concept photos on the 22nd and 23rd, culminating with music video teasers and behind-the-scenes photos on the 25th.
Meanwhile, “SPOT! (feat. JENNIE)” heralds ZICO’s return after an impressive hiatus of 1 year and 9 months since the release of his mini-album Grown Ass Kid in July 2022. Celebrating his 10th solo debut anniversary this year, ZICO is poised to embark on a series of dynamic endeavors in 2024, commencing with the release of “SPOT! (feat. JENNIE).”
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