Behind the Scenes of Baby Monster’s Pop-Up Store: Where Fans and the Group Came Together

On Sunday, YG Entertainment released a documentary on its official blog showcasing the pop-up store celebrating BabyMonster’s debut album, DRIP. Over ten days, the store became a special hub where the girl group and its global fanbase, Monsties, shared unforgettable moments.

YG Entertainment has long been known for organizing various fan-centric events and showing appreciation for the unwavering support from fans worldwide. For BabyMonster’s debut album, the company created a pop-up store to celebrate the release, inviting fans worldwide to join in the excitement.

The first to step into the pop-up store were none other than the members of Baby Monster themselves. The group was visibly impressed as they explored different store sections, including areas filled with props from their music video and spaces that perfectly embodied the vibe of its new album. The group excitedly remarked “Fans are really going to love this!,” anticipating the fan reaction.

The pop-up store was meticulously designed, featuring BabyMonster’s handwritten messages scattered throughout the space, adding a personal and heartfelt touch for their fans. When the store opened, the venue was immediately packed with fans, ranging from families who had traveled long distances to dedicated Monsties from various nationalities, creating a lively and vibrant atmosphere.

The excitement grew every day as the venue became a hub for fun and engaging activities. Fans took part in live dance challenge videos, snapped photos with friends, and enjoyed the immersive experience uniquely. “I loved everything about the color scheme and layout,” said one fan, while another shared, “It felt like I was connected to BabyMonster.”

The grand finale of the pop-up store was a special autograph session, where fans had the rare opportunity to meet BabyMonster in person. The members engaged with each fan, exchanging eye contact and having heartfelt conversations, further deepening the connection between the group and its supporters. Reflecting on the past ten days, BabyMonster expressed its gratitude, saying, “It was so meaningful to spend time together in a space where we could enjoy ourselves like this,” and thanked its Monsties for being part of such an exceptional experience.