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TikTok’s Big Move: Massive Hiring in Korea for Market Entry

Daniel Kim Views  

Review Corporation’s stock performance is robust amidst reports of TikTok’s expansion into the Korean retail market. This move aligns with previous moves by Chinese platforms like AliExpress, Temu, and Shein. Review Corporation, which manages the nation’s premier social media influencer platform, stands to benefit from this development.

On the 17th, stock market and industry insiders revealed that TikTok is preparing to venture into the Korean retail market, mirroring the steps taken by AliExpress, Temu, and Shein. The company is actively recruiting a sizable workforce in Seoul, seeking candidates for IT positions and marketing and sales roles. Anticipation is high for the imminent launch of TikTok Shop, which filed for a trademark towards the end of last year.

TikTok’s global career channel for Seoul is advertising over 40 positions, surpassing the recruitment efforts of AliExpress, the most active Chinese e-commerce firm in establishing a presence and recruiting in Korea. These openings encompass full-time roles and internships, with the hiring process starting in May.

TikTok Shop stands out in media commerce by offering a distinctive sales experience. It emerged from a short-form, content-focused social media platform. Unlike traditional Chinese e-commerce platforms, TikTok Shop allows users to seamlessly purchase products showcased in short videos with just a click, directing them to a swift checkout process on the platform. Leveraging entertaining content to capture user attention, it’s often dubbed fun commerce within the industry.

TikTok’s approach to sourcing varies depending on the country it enters. Should TikTok Shop establish itself in the Korean market, it might directly enlist local sellers, similar to AliExpress.

Review Corporation, renowned for operating the nation’s premier social media influencer platform, is garnering significant attention in light of this development.

Review Corporation has a global network of over 1.15 million influencer members boasts more than 59,000 cumulative advertiser clients. Moreover, it has forged a memorandum of understanding (MOU) with Cafe24, a company backed by Google, the parent company of YouTube, to collaborate on influencer shopping mall services.

Daniel Kim
content@viewusglobal.com

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