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New Luxury Treat in New York: Kimchi Cheddar Croissants

Daniel Kim Views  

A screenshot of the Waitrose&Partners website

A croissant filled with kimchi and cheese is gaining popularity in the Hamptons, a favorite vacation spot for affluent New Yorkers in Long Island.

The Wall Street Journal (WSJ) reported on Monday that a pastry dubbed “kimchi-cheddar croissant” is being sold at a price of a little over $8.50. the Hamptons, a famous holiday spot for the rich where Hermes sandals can be seen from the beach entrance, and luxury cars like Porsche and Mercedes-Benz are a common sight.

The bakery is known for wrapping the kimchi-cheddar croissant in a luxurious packaging reminiscent of a handbag.

“The kimchi cheddar croissant is one of the most expensive items in our store due to the labor-intensive process of making it,” a bakery staff was quoted as saying in an interview with the WSJ. The staff member continued, “It’s far from an ordinary croissant, given the meticulous care taken to make it, including fermenting the kimchi ourselves.”

“I spent $56 here to buy six croissants and two bags of candy,” a New York-based consultant stated.

Riding on the popularity of K-food, Korea’s kimchi exports rebounded last year, reaching a record high. According to the Korea Customs Service’s export and import statistics, Korea’s kimchi exports in 2023 logged 44,041 tons, up 7.1% from the previous year’s 41,118 tons. This broke the previous record of 42,544 tons set in 2021.

The rising popularity of kimchi is attributed to the perception of kimchi as a health food that boosts immunity abroad in the wake of the COVID-19 pandemic, as well as a growing interest in K-food amid the recent Korean Wave. In particular, Hollywood actress Gwyneth Paltrow also introduced sugar-free kimchi as part of her new diet while recovering from post-corona symptoms.

Daniel Kim
content@viewusglobal.com

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