NewJeans is set to dazzle the world in 2023, sweeping major year-end stages in Korea, the United States, and Japan. The constant love calls for NewJeans to perform on these year-end stages both domestically and internationally, are a testament to the group’s global popularity and stature. The scale of their success shows high potential considering that the group has yet to fully launch their overseas activities.
◇Performing Three Songs at Japan’s Top Award Show, Welcoming the New Year on a Famous U.S. Broadcast
NewJeans is set to perform on the stage of Japan’s TBS ’65th Glittering! Japan Record Awards’ on the 30th. At the ‘Japan Record Awards’ the most prestigious music award show in Japan they will be the first foreign artist to not only be nominated for the grand prize but also perform three full songs (“Ditto”, “ETA”, “New Jeans”). So far only Japanese artist YOASOBI has been able to perform three full songs at the awards show making NewJeans the first foreign artist to do so. Before this, NewJeans will also make their second consecutive appearance on Nippon TV’s flagship year-end music program ‘Announcement! The Most Popular Song of the Year ~Annual Music Awards 2023~’ on the 27th.
On the final day of this year, K-pop girl group New Jinse will make history as the first-ever to perform on the U.S. ABC broadcast ‘Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2024′ (hereafter ‘New Year’s Rockin’ Eve’). Known as the most-watched New Year’s special program in the United States, ‘New Year’s Rockin’ Eve’ boasts a spectacular lineup each year. With a star-studded cast including Post Malone, Ivy Queen, Jelly Roll, Sabrina Carpenter, and more already announced for this year, New Jinse is set to captivate viewers on the Korean stage.
NewJeans has already swept the domestic year-end stages and award shows. Following their performance at KBS 2TV’s ‘2023 Music Bank Global Festival’, they showcased a parade of hits at the ‘2023 SBS Gayo Daejeon’ on the 25th. Particularly at the ‘MMA 2023’ held on the 2nd, they performed a medley of all six songs from their second EP, ‘Get Up’, showcasing the ‘NewJeans Power’. Moreover, they are currently sweeping the grand prizes at major domestic award shows including the ‘MMA 2023’, ‘2023 MAMA Awards’, and ‘2023 AAA’.
◇Sweeping Year-End Summaries of Foreign Media with This Year’s Dazzling Achievements
NewJeans’ relentless year-end activities prove their unparalleled success this year. They continued the ‘NewJeans Syndrome’ by sweeping domestic and international charts with their single album ‘OMG’ in January and their second EP ‘Get Up’ in July. NewJeans became the K-pop group to reach No. 1 on the U.S. Billboard main album chart ‘Billboard 200’ in the shortest time (1 year) after its debut. They also entered the Billboard main song chart ‘Hot 100’ with five songs (‘OMG’, ‘Ditto’, ‘Super Shy’, ‘ETA’, and ‘Cool With You’) this year. Based on these achievements, NewJeans won the ‘Top Global K-pop Artist’ at the ‘2023 Billboard Music Awards known to be one of the three major music award shows in the U.S.
Moreover, NewJeans has made a name for themselves in the ‘Song of the Year’ and ‘Album of the Year’ announced by prestigious foreign media at the end of the year. Mainstream media like RollingStone, Consequence of Sound, Billboard, and NME, as well as indie-taste webzines or blogs like Pitchfork, and GORILLA vs. BEAR, have all paid attention to NewJeans’ music. The common opinion is that their innovative and fresh music, which breaks away from the existing K-pop formula, has shaken the hearts of listeners worldwide, including the North American market.
Notably, NewJeans and their songs have ranked at the top among dozens of K-pop artists/works selected by the media, and in some media, they have shown unprecedented presence by being the first K-pop artist/work to make the list. NewJeans, who are in their second year since debut have proven their global stature by being mentioned alongside unmissable pop stars of this year like Taylor Swift, SZA, Troye Sivan, and Olivia Rodrigo.
NewJeans is spending busy days without a break to repay the global fans’ expectations and the support they received throughout the year. Looking at their packed schedule it’s fair to say they are ‘lightning in the east and west’. As they continue to set records in various indicators and wrap up 2023, it is expected that they will write a new history of K-pop in 2024.
By. Ji Won Jung
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