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Apple is in talks to integrate Google’s Gemini into the iPhone.
Bloomberg reported on Monday, citing a source, that Apple is in discussions to incorporate Google’s Gemini AI engine into the iPhone, according to a report on the 18th.
According to the source, the negotiations involve a Gemini license for some new features to be added to this year’s iPhone software, and the AI agreement terms, branding, or implementation method have not yet been determined.
Also, it seems no deal will be announced until June, when Apple plans to hold its annual developer conference. They recently had discussions with OpenAI, the manufacturer of ChatGPT, about using their model.
Apple, Google, and OpenAI did not respond to requests for confirmation.
According to Bloomberg, Apple plans new features using its self-developed AI model in the upcoming iOS 18. It also seeks a partner to power Gemini AI functions, including generating images and writing essays based on simple prompts.
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Apple CEO Tim Cook said last month, “The company is making a tremendous investment in AI, and we will reveal more about our plans to utilize this technology by the end of the year.”
In this regard, a potential deal between the two companies could strengthen efforts to catch up with OpenAI, sponsored by Microsoft, by expanding Google’s AI services to over 2 billion active Apple devices.
It could also alleviate investors’ concerns about the slow pace of AI app launches after Apple’s stock price fell 10% this year.
On the other hand, this agreement could trigger stronger scrutiny from US regulatory authorities who have sued Google for allegedly suppressing competition illegally by paying billions of dollars to Apple to maintain its search monopoly.
As part of its efforts to increase the use of Gemini, Google introduced its Gemini AI technology to the Galaxy S24 series smartphones in cooperation with Samsung last January after experiencing a few mistakes during the launch period.
Upon hearing the news of Apple and Google’s collaboration, Google’s stock price rose 3% in pre-market trading, and Apple’s rose 0.5%.
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