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U.S. EV Market Brand Loyalty is Highest for Tesla at 87%

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It was investigated that brand loyalty for Tesla remains high in the U.S. market. According to a survey by Bloomberg Intelligence, Tesla boasted the highest brand retention rate at 87%, followed by Lexus at 68%, Toyota at 54%, Ford at 53%, Honda at 51%, Nissan at 49%, BMW at 44%, Subaru at 42%, Jeep at 37%, Hyundai at 36%, Chevrolet at 36%, GMC at 34%, and Kia at 33%. Additionally, 81% of potential Tesla drivers in the U.S. were found to be customers switching from rival electric vehicle brands.

This is according to a survey of 1,000 adults who plan to purchase or lease a new car next year.

Bloomberg Intelligence predicts the U.S. battery electric vehicle (EV) penetration rate will reach 25% by 2030.

Around 42% of respondents are considering purchasing an electric vehicle as their next car, and 23% are considering a hybrid electric vehicle. Given that the current penetration rate for hybrid electric vehicles is 7%, these are high figures. 9% of survey participants preferred battery electric vehicles (BEV), an increase from last year’s BEV penetration rate of 7%.

Another data showed that 93% of current BEV owners plan to use the same powertrain for their next vehicle.

Steve Man, Bloomberg Intelligence’s Global Lead Director of Automotive and Industrial Markets and the report’s lead author, predicts that a range of affordable electric vehicle models from Tesla, GM, and Stellantis, due out by 2026, could attract more mass-market buyers. However, the market still has a long way to go before it matures, with a lack of charging networks, range anxiety, and extended waiting times for charging topping the list of concerns for all car buyers.

globalautonews
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