Quick access to main page (top) Direct access to main contents Quick access to main page (bottom)

Starbucks’ ‘Third Eye’: The Future of Retail Management is Here

Daniel Kim Views  

etnews

Starbucks plans to expand the introduction of The Third Eye, an AI-based store management system that leverages AI technology to increase work efficiency and create future-oriented stores. As Starbucks celebrates its 25th anniversary in Korea this year, the company is determined to accelerate its digital innovation.

According to industry sources, on the 6th, Starbucks recently enlarged the introduction of The Third Eye to 10 stores nationwide, including the Yeosu Dolsan DT, Jeju Songdang Park R, and Mokdong branches.

Last year, the Third Eye was first tested at the Starbucks Myeongdong Namsan branch. With its introduction in large stores nationwide, Starbucks aims to collect relevant data and focus on refinement. Once AI learning is mastered, Starbucks plans to add other features.

The Third Eye provides store employees with video information about customer movement, age, and gender ratio in real time through CCTV cameras equipped with vision AI technology. Based on this, store employees can check each floor’s congestion and contamination level and utilize it for store operation. Partners can also check the number of visitors and gender ratio by time zone. Recently, Starbucks has been enhancing digital services to maximize work efficiency. Since March, the company has operated an inventory management automation system using AI· IoT technology at the Hwangudan branch in Jung-gu, Seoul. They plan to expand this to new and renovated stores starting from the second quarter. They are also developing a next-generation POS (Point of Sale) system. Starbucks plans to implement 32 payment and discount methods with a single button. The system will begin testing in June, and plans to expand to all stores in July and August.

Starbucks’ enhancement of digital services is analyzed to be influenced by IT expert Son Jung Hyun. Son, who joined Starbucks at the end of October 2022, is an IT expert who previously worked at Shinsegae I&C. Starbucks continues to show steady growth externally and internally based on digital technology. Last year, the company’s sales and operating profit increased by 12.9% and 14.2%, respectively, from the previous year, reaching $2.46 billion and $117.8 million.

As Starbucks celebrates its 25th anniversary this year, it is expected to introduce more new technologies with the goal of digital innovation. The approach is to expand the scope of AI applications to improve store management efficiency.

Lee Hwan Ki, the head of Starbucks’ data science team, stated that they expect partners’ convenience to improve with the application of various Starbucks AI systems that researchers are innovatively introducing. He added, “Through this, we plan to provide a convenient and pleasant store environment for customers visiting Starbucks.”

Daniel Kim
content@viewusglobal.com

Comments0

300

Comments0

[BUSINESS] Latest Stories

  • Apple Hunts for AI Partners in China Amid Tech Tensions
  • Who's the Richest CEO in Tech? NVIDIA's Huang Tops the Chart with $34 Million
  • Investors Eye India as Stock Market Hits Trillion-Dollar Milestone
  • How NVIDIA is Fueling a Surge in Crypto Markets!
  • NVIDIA's Boom: How Stock Options Turned Employees into Millionaires!
  • AI Sparks a New Era for Electric Grid, Says Nvidia CEO

Weekly Best Articles

  • Secrets of Sunscreen: 10 Important Facts to Know for Glowing Skin
  • Cold Truth: How Air Conditioning Can Harm Your Health
  • Are Your Dreams Trying to Tell You Something? Exploring the Science of Nightmares
  • Night Owls Beware: Late Nights Linked to Higher Mental Health Risks
  • Managing Diabetes in the Summer Heat: What You Need to Know
  • Xi Warns Putin: Stay Away from Pyongyang to Avoid Western Backlash
  • Thyme Extract Shows Promise for Male Menopause
  • U.S. Military on High Alert After North Korea and Russia Form Strategic Alliance
  • Putin Warns South Korea: Arms Support to Ukraine a ‘Big Mistake’
  • Apple Hunts for AI Partners in China Amid Tech Tensions
  • Russian Diplomat Drunk Drives and Refused Breathalyzer Test
  • Russia is Taxing the Wealthy Elites for their War Agenda

You May Also Like

  • 1
    U.S. and South Korea Flex Military Muscles with Joint Air Drills Amid Putin's North Korea Visit

    ASIA 

  • 2
    Ukraine Condemns Kim-Putin Pact as 'Mass Murder' Agreement

    WORLD 

  • 3
    Canada Mulls Tariffs on Chinese EV Amid Global Pressure

    WORLD 

  • 4
    U.S. Countermoves: Bolstering Ties with Vietnam as Putin Visits

    LATEST 

  • 5
    Is It Art or Aliens? Las Vegas Police Stumble Upon Strange Structure

    LATEST 

Popular Now

  • 1
    South Korea Mulls Arms Support for Ukraine Amid Russia's Military Pact with North Korea

    ASIA 

  • 2
    Tiger Woods' Son, Charlie, Makes Headlines with Top Performance in Golf Qualifiers

    SPORTS 

  • 3
    North Korea Allegedly Constructs New Defensive Line Near Southern Border

    ASIA 

  • 4
    Soccer's Ugly Side: Son Heung-min Targeted with Racist Comments by Bentancur

    SPORTS 

  • 5
    South Korea Scores $500M Legal Victory in U.S. Supreme Court Battle

    WORLD 

Weekly Best Articles

  • Secrets of Sunscreen: 10 Important Facts to Know for Glowing Skin
  • Cold Truth: How Air Conditioning Can Harm Your Health
  • Are Your Dreams Trying to Tell You Something? Exploring the Science of Nightmares
  • Night Owls Beware: Late Nights Linked to Higher Mental Health Risks
  • Managing Diabetes in the Summer Heat: What You Need to Know
  • Xi Warns Putin: Stay Away from Pyongyang to Avoid Western Backlash
  • Thyme Extract Shows Promise for Male Menopause
  • U.S. Military on High Alert After North Korea and Russia Form Strategic Alliance
  • Putin Warns South Korea: Arms Support to Ukraine a ‘Big Mistake’
  • Apple Hunts for AI Partners in China Amid Tech Tensions
  • Russian Diplomat Drunk Drives and Refused Breathalyzer Test
  • Russia is Taxing the Wealthy Elites for their War Agenda

Must-Reads

  • 1
    U.S. and South Korea Flex Military Muscles with Joint Air Drills Amid Putin's North Korea Visit

    ASIA 

  • 2
    Ukraine Condemns Kim-Putin Pact as 'Mass Murder' Agreement

    WORLD 

  • 3
    Canada Mulls Tariffs on Chinese EV Amid Global Pressure

    WORLD 

  • 4
    U.S. Countermoves: Bolstering Ties with Vietnam as Putin Visits

    LATEST 

  • 5
    Is It Art or Aliens? Las Vegas Police Stumble Upon Strange Structure

    LATEST 

Popular Now

  • 1
    South Korea Mulls Arms Support for Ukraine Amid Russia's Military Pact with North Korea

    ASIA 

  • 2
    Tiger Woods' Son, Charlie, Makes Headlines with Top Performance in Golf Qualifiers

    SPORTS 

  • 3
    North Korea Allegedly Constructs New Defensive Line Near Southern Border

    ASIA 

  • 4
    Soccer's Ugly Side: Son Heung-min Targeted with Racist Comments by Bentancur

    SPORTS 

  • 5
    South Korea Scores $500M Legal Victory in U.S. Supreme Court Battle

    WORLD 

Share it on...