Sales dropped by 6.7% compared to the second quarter of last year, and even a discount of about $320 couldn’t boost sales.
Competition intensified with local Chinese brands.
In the second quarter, iPhone sales in China fell nearly 7% compared to last year.
On the 26th, Yonhap News reported, based on data from market research firm Canalys, that total iPhone shipments in mainland China reached 9.7 million units, marking a decrease of 6.7% from last year.
Market share shrank from 16% to 14%, with Apple’s ranking falling from third place last year to sixth this year.
According to Quartz, a U.S. economic media outlet, Apple saw a brief respite from its slump in China due to a surge in iPhone sales in March and April. Apple temporarily outperformed its Chinese competitors in May by offering significant discounts during the online shopping festival. However, despite these efforts, the overall figures indicate that these promotional activities were not enough to improve Apple’s performance in the Chinese market significantly.
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