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TWICE Makes History: First Non-English Album to Top Billboard 200

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TWICE, the iconic K-pop girl group, continues to grow, garnering global acclaim with their new full-member album.

Debuting in October 2015, TWICE celebrates their 10th anniversary this year. Every year, they have solidified their position as a “globally most-streamed girl group” by consistently showing growth. They have set new records with their first comeback in 2024, “With YOU-th.”

TWICE’s new mini-album ‘With YOU-th’ group image. [Photo=JYP Entertainment]

◇2024: The first comeback music, “With YOU-th,” was a career-high from the initial sales to Billboard

TWICE released its new album “With YOU-th” on February 23rd and succeeded in various indicators, including U.S. Billboard. Starting with the initial sales of their latest album, the new release set a sales record of about 758,000 copies on the Hanteo Chart on the day of its release, achieving a career-high in initial sales and recording a half-million seller. Building on their momentum, they broke through 1,063,615 copies in initial sales (album sales for a week from the release date) based on the Hanteo Chart, solidifying their status as a million-seller.

Continuing their momentum, the new album topped the U.S. Billboard’s main chart, Billboard 200, on March 9th. TWICE has shown steady growth since their first entry into the chart with their 9th mini-album “MORE & MORE” in June 2020, ranking 6th with their 10th mini-album “Taste of Love” in June 2021, 3rd with their 3rd full album “Formula of Love: O+T=<3” in November 2021, 3rd with their 11th mini-album “BETWEEN 1&2” in August 2022, 2nd with their 12th mini-album “READY TO BE” in March 2023, and finally 1st with their latest work. In particular, TWICE has now secured seven entries on the “Billboard 200 Chart”, which reflects the flow of the global music market, setting a record for the most entries among K-pop girl groups. The news of TWICE’s latest triumph was highlighted worldwide by reputable foreign media outlets, including The New York Times, Rolling Stone, Variety, and NME.

◇TWICE’s heyday continues!

In their latest full-member album, “With YOU-th,” TWICE released nearly a year after their previous work, “READY TO BE,” shared heartfelt sentiments about their bond with ONCE, the fandom that continues to light their journey with brilliance. Before its release, they described it as an album commemorating their shared moments. They will continue to create together, “With YOU-th” received overflowing love from fans worldwide, particularly for its original English single “I GOT YOU,” released in February—the single set a career-high by topping the iTunes Song Chart in 41 regions worldwide. In February, they achieved a billion views for a total of 24 music videos, from their debut song “OOH-AHH” to the title song “SET ME FREE” of “READY TO BE,” including 18 songs, four Japanese releases, and English singles “The Feels” and “MOONLIGHT SUNRISE,” renewing and achieving the title of ‘most viewed music videos over 100 million views’ among global female groups.

Finally, “With YOU-th” climbed to the top spot on the Billboard 200 and became the first non-English no.1 album on the chart. This success not only fulfilled their wish to move forward with ONCE (fandom name) but also fulfilled the pride of their fans.

◇Brilliant party of “global stadium artist,” a grand performance at LA stadium in March!

Following the release of their latest album TWICE is expanding the scale of their fifth world tour, “READY TO BE,” which set numerous records in March. As part of their fifth world tour, TWICE became the first K-pop girl group on the stage at Yanmar Stadium Nagai and Ajinomoto Stadium in Osaka, Japan, in May 2023. In June and July, they were the “first girl group in the world” to perform at SoFi Stadium in LA, U.S., and MetLife Stadium in New York, U.S., showcasing sold-out performances. In November, they were the first K-pop group to perform solo at Marvel Stadium in Melbourne, Australia.

In February this year, they met a massive audience at Foro Sol in Mexico City. They set a record by becoming the “first sellout” among the K-pop girl group in Allianz Parque in São Paulo, Brazil. On March 16th, they will hold an encore concert as part of their fifth world tour in Las Vegas, U.S., and go on stage again at a grand North American stadium. In July, they will make new history again by performing at Nissan Stadium in Japan, becoming the first K-pop girl group to do so. Last year, they attracted 370,000 spectators in just four performances in Japan, at Yanmar Stadium Nagai in Osaka, Ajinomoto Stadium in Tokyo, Vantelin Dome Nagoya in Nagoya, and Fukuoka PayPay Dome in Fukuoka, showing their powerful influence. Going further, they will solidify their reputation as a “global stadium artist” with solo concerts at Yanmar Stadium Nagai in Osaka on July 13th and 14th, followed by performances at Nissan Stadium in Kanagawa on the 27th and 28th.

joynews24
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