Ahead of their performance at America’s largest music festival, Coachella Valley Music and Arts Festival (hereinafter referred to as Coachella), LE SSERAFIM has appeared in a large outdoor advertisement in the local area.
According to Source Music, on April 6th, a large outdoor advertisement was installed in Los Angeles, California, on April 1st (local time), announcing LE SSERAFIM’s Coachella performance. The billboard, measuring 36 feet wide and 10.5 feet high, catches the eye with the portraits of the five members and the phrase LE SSERAFIM SATURDAYS COACHELLA. The ad announces that LE SSERAFIM will perform at Coachella over two Saturdays (April 13th and April 20th).
The outdoor advertisement was installed on the roadside leading from Los Angeles to Palm Spring Market, the route to the desert of Indio, where Coachella is held. Since the day the ad was installed, it has been attracting a lot of attention, with local fans visiting to take pictures.
Coachella started in 1999 and is one of America’s largest music festivals, attracting over 200,000 spectators yearly. LE SSERAFIM has become the artist who has performed solo at the festival in the shortest time since their debut among Korean singers.
They became the second K-pop girl group to be officially included in the Coachella lineup, following Blackpink, demonstrating their elevated global status. With their mini 3rd album EASY, which has achieved a ‘career-high,’ and the popularity of both the title track and the tracks included, it is expected that LE SSERAFIM will leap forward through Coachella.
Meanwhile, according to the latest chart announced by Spotify, the world’s largest music streaming platform, on April 5th (for the period from March 29th to April 4th), LE SSERAFIM’s tracks “Smart” and “EASY” from their 3rd mini album ranked 119th and 173rd respectively in the Weekly Top Songs Global, achieving a double chart for six consecutive weeks.
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