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From Seoul to Broadway: Baby Shark’s Global Musical Splash

Daniel Kim Views  

The Pinkfong Company announced on the 24th that it is simultaneously launching a musical world tour in five countries worldwide, leveraging its global super IP (Intellectual Property).

The goal is to accelerate the expansion of offline entertainment businesses in Korea, the United States, Japan, Singapore, and Hong Kong.

First, they will kick off the musical world tour by meeting local fans in the United States. The musical Baby Shark Big Broadway Tour will be produced as an extension of the world view of the TV animation Baby Shark Ollie and William, which ranked first in kids’ viewership on its first day of airing in the United States. The plan is to tour 34 major United States cities, from Iowa to Ohio, Minnesota, Louisiana, and Texas.

In addition to captivating eyes and ears with a live show about the adventures of Baby Shark and his underwater friends, a photo event will also be held before the performance.

In Japan, they will perform the musical Baby Shark Live!: The Hidden Treasure across the Japanese archipelago, starting in the Kanto region, including Tokyo, Chiba, and Saitama, then moving on to Kobe, Nagano, and Ibaraki. On the first day of the Tokyo performance, it mobilized an unprecedented 3,000 spectators in the kids’ musical market, and the show’s popularity was proven as the musical-specific goods and textbooks sold out.

Simultaneously, they will present the musical Bebefinn Live Bedtime Adventure in Hong Kong, using the “Bebefinn” IP for the first time. The musical will depict a magical adventure embarked on by the protagonist Finn, who can’t fall asleep late at night, with his sister Bora, brother Brody, and cat Boo. In addition, they will continue their worldwide march with a confirmed performance at Esplanade – Theatres on the Bay, the largest national theater in Singapore.

In Korea, Pinkfong and Baby Shark’s Rainbow Rescue Operation will open on May 1st at Seoul Olympic Park to celebrate the month of family. Planned as a distinctive Play Musical by The Pinkfong Company, it is designed to allow children to cross the boundary between the stage and the audience and directly experience songs, dances, and art.

Daniel Kim
content@viewusglobal.com

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