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IVE Switches It Up: Girl Group’s New Album Promises Fresh Style

Daniel Kim Views  

Photo provided by Starship Entertainment

Girl group IVE is set to return on the 29th with their new album IVE SWITCH.

Starship Entertainment, the group’s agency, announced that IVE will release their second EP album, IVE SWITCH, at 6 p.m. on this day through various online music sites.

IVE SWITCH is a signal flare of expansion, showcasing ‘another me’ and an album containing a new story in IVE’s unique style. The group, known for its distinct color, further enhances its identity through its diverse expressions and aura, delivering a significant impact. Their new style embodies an MZ generation’s wannabe icon, offering the thrill of a reversal and an image of infinite expansion.

In particular, IVE unveiled a highlight medley along with the release of their new album. The released video includes snippets of six tracks, starting from the first track, “HEYA,” followed by “Accendio,” “Blue Heart,” “Ice Queen,” “WOW,” and “RESET.” In addition, the video, which shows IVE’s diverse charm, satisfied both the eyes and ears by blending with the highlights of the six songs in the new album, further adding to curiosity about the upcoming release.

The double title track “HEYA” showcases an ever-changing charm with its addictive melody, powerful lyrics, and rap that overwhelms the atmosphere. The other double title track, “Accendio,” stands out with its dreamy and unique bass sound, singing about the fatal emotions faced in love. The synergy is maximized by combining the six members’ individualistic vocals and energetic melodies.

“Blue Heart,” which showcases Jang Won Young’s musical capabilities as she participated as a solo lyricist, expresses IVE’s unique sensibility. The addictive hook and confident vibe of “Ice Queen,” the bright and cheerful energy of “Wow,” and the unique yet sophisticated sound of “RESET” hit the preferences just with the highlight tracks.

Meanwhile, IVE will host a live talk on their official YouTube channel immediately after the album’s release to celebrate the release of IVE SWITCH. In addition, IVE has surprised fans by releasing a dance challenge for the title track “HEYA” on TikTok’s official channel.

Daniel Kim
content@viewusglobal.com

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