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Get Ready, Blinks! BLACKPINK to Debut Digital Collectibles

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YG Entertainment is expanding BLACKPINK’s IP into the digital collectible area, providing a new experience for worldwide fans.

According to YG Entertainment, BLACKPINK will release their first digital collectible on the 14th through VeVe, the world’s most significant premium IP-based digital collectible platform. Fans can explore these from the 22nd to the 26th on VeVe’s music IP category, VeVeVibes.

The BLACKPINK digital collectibles will be released in a variety of designs, from 3D figures for each member with the theme of “Pink Venom” to a concert stage and light stick. Not only listening to and enjoying Blackpink’s music but it is also expected to provide a unique experience of collecting and sharing content in an augmented reality (AR) environment.

Fans can enjoy digital content featuring various aspects of BLACKPINK through the VeVe platform and display or sell their collectibles. Only users who have completed pre-registration on the official VeVe site can purchase the digital collectibles.

A special event will also be held in celebration of BLACKPINK’s first digital collectible release. During BLACKPINK week, which runs for 5 days from May 22nd to May 26th, new VeVe subscribers and collectible purchasers will be offered various benefits, including BLACKPINK autographed albums.

Meanwhile, BLACKPINK successfully concluded their largest-ever K-pop girl group world tour BORN PINK last year with BLACKPINK WORLD TOUR BORN PINK FINALE IN SEOUL, which was in 34 cities and 66 shows. Having performed as the first Asian artist headliner at Coachella (a combined two-day audience of 250,000 people) and British Hyde Park (65,000 people), they interacted with over 2,115,000 music fans, showing off their status as world-class artists.

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