The Asia Brand Research Institute, a leading big data evaluation firm, announced Monday that Lim Young Woong has taken the top spot in the K-Brand Index for Artist of the Year.
The K-Brand Index, developed in collaboration with domestic and international researchers, distinguishes itself from traditional big data analysis systems. Its methodology involves a meticulous process, from sample selection to index curation, validated by a panel of field-specific experts.
For the Artist of the Year category, the K-Brand Index analyzed over 5.6 billion online data points from January 1 to November 30, 2024, focusing on the top 30 most-searched artists—both solo performers and groups—across major South Korean portals.
Lim Young Woong claimed the top position, followed by Lee Chan Won in second, IU in third, and Rosé of BLACKPINK in fourth. Other notable names in the top 10 include Jang Won Young of IVE in fifth, BLACKPINK’s Jennie in sixth, Jung Dong-won in seventh, Jimin of BTS in eighth, Ahn Yu Jin of IVE in ninth, and BTS’s Jungkook in tenth.
The K-Brand Index evaluates brands across various sectors in South Korea. It is calculated using a combined score that includes weighted metrics from indices such as Trend, Media, Social, Community, Activation, Positive Sentiment, and Negative Sentiment.
Ryu Won Seon, Research Center Director at the Asia Brand Research Institute, provided insights into this year’s music trends, explaining: “The major trends in 2024’s music scene were the solidification of trot music and the increasing independence of K-pop idols. Trot music has evolved from a passing fad to a cornerstone of the industry. At the same time, solo projects from BTS members Jimin and Jungkook, as well as BLACKPINK’s Rosé and Jennie, have showcased the continued global influence of K-pop.”
Ryu also commented on Lim Young Woong’s achievement: “Lim Young Woong, who has expanded his reach beyond Korea to international markets, has secured his place as a representative Korean artist. Despite facing social controversies, he has transcended his initial image as a good deed generator to build a global fandom, reinforcing his status within the music industry.” He further clarified that the data used for the index was based solely on online metrics and big data analysis, with offline data not included in the results.
Founded in April 2016, the Asia Brand Research Institute specializes in consulting on the corporate value of luxury brands worldwide. The institute awards the K-Brand Awards of Korea each year, recognizing outstanding companies and individuals based on a comprehensive big data evaluation.
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