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LE SSERAFIM’s ‘CRAZY’ Dominates the Charts Again – Why Is It Surging Now?

Daniel Kim Views  

LE SSERAFIM’s CRAZY, released last August, is seeing a major comeback in popularity.

Source Music
Source Music

The K-pop group made waves when its mini album CRAZY and its title track appeared in the latest Billboard charts (January 11 edition), released on Tuesday.

The title track re-entered the charts, ranking 142nd on the Global Excl. U.S. chart and 179th on the Global 200. Both charts are based on online streaming and digital sales (downloads) from over 200 countries and regions worldwide. It’s imposing that the track, which dropped nearly five months ago, has returned to the charts.

In addition, CRAZY held steady at No. 12 on the World Albums chart and re-entered the Top Current Album Sales chart at No. 43.

The track’s resurgence is also evident on Spotify, the world’s largest music streaming platform. After 126 days since its release, CRAZY has surpassed 1.2 million daily streams for five consecutive days. This marks a notable increase compared to its average of about 900,000 daily streams in December.

Upon its release, LE SSERAFIM’s mini album CRAZY and its title track garnered international attention, breaking into both the Billboard 200 main album chart and the Hot 100 song chart. The group’s impact was further solidified when they ranked 46th in the Global 200 Artist category in Billboard’s 2024 Year-End Charts, marking the highest ranking for any K-pop girl group.

Daniel Kim
content@viewusglobal.com

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