Introducing ‘monument’ design
Teasing diverse marketing initiatives
※ This article is not written for advertising purposes.
There’s a piece of news that Coca-Cola lovers should pay attention to.
The news is that Coca-Cola is releasing two special packages filled with warm Christmas sentiments.
Although there’s still some time left until the end of the year, the surprise news of the Christmas package will likely surprise many.
Coca-Cola announced on the 16th that it will release two 2023 Christmas special packages capturing magical moments spent with loved ones during Christmas. The package will be released in two types: Original and Zero.
Coca-Cola explained, “Our company, which has conveyed the specialness of Christmas for a long time, applied the ‘ornament’ decoration that decorates the Christmas tree to the design, capturing the warm and cute sentiments unique to Christmas in the package.” They added, “For Coca-Cola Original, we added Coca-Cola’s iconic red color, and for Coca-Cola Zero, we added green, completing a simple yet sensible design using the symbolic colors of Christmas.”
They added, “The Coca-Cola Christmas Special Package will evoke each person’s Christmas memories and add joy to the moments spent with loved ones.” They also noted, “Especially as the Christmas home party trend is expected to continue this year, it’s perfect to bring to the party as it effectively captures the symbols of Christmas in the design.”
According to Coca-Cola, the ‘2023 Coca-Cola Christmas Special Package’ 2 types (Original, Zero), adding magical Christmas excitement and joy, will be released in various packages, including 250ml, 355ml cans, and 500ml PET bottles (approximately 8.45 fl oz, 12 fl oz, and 16.9 fl oz respectively). It was reported that these packages can be purchased at supermarkets, convenience stores, and online.
A Coca-Cola official said, “Every Christmas, many people have been able to spend magical, thrilling, and happy everyday lives together thanks to our unwavering support.” They added, “This year, in addition to the limited-edition package for Christmas, we plan to carry out various online and offline marketing activities, including TV commercials filled with Christmas excitement and consumer events, so we ask for your interest and participation.”
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