Spicy foods have been gaining popularity globally. Consequently, companies are launching different spicy items, from ramen to everyday dishes, to create a dedicated fan base.
The spicy food trend is gaining momentum
New slang terms in Korea that refer to spicy foods have often been used on social media. Spicy food is trendy among the younger generation, known as Gen Z. As the spicy food trend arises in society, the food industry is launching products that appeal to consumers’ preferences.
The current consumer sentiment reflects this trend
Although spicy products have been in the market for a long time, their increasing popularity is recent news. Experts have evaluated the ongoing economic crisis as a driving source for consumers to seek relief from stress through spicy foods.
Spicy foods release endorphins
Many people crave spicy foods after a stressful day. Due to their high temperature, spicy dishes activate receptor TRPV1. This reaction causes the brain to perceive the heat from spicy foods as a dangerous stimulus and release endorphins that reduce pain and create pleasure. Therefore, eating spicy foods can cause sweating and an increased heart rate.
Does eating spicy food improve your mood?
Unfortunately, the sensation of being happy after eating spicy food is temporary. Relying on spicy foods during stressful times can irritate the stomach, increasing the risk of gastritis. Those with sensitive skin may also experience blushing as spicy foods activate the sympathetic nervous system and lead to blood vessel dilation.
From ramen to burgers
Nongshim launched “The Red,” a spicier version of Shin Ramyeon that is twice as spicy. It received a positive response from last year. Harim also introduced a spicy version of its artisan ramen, positioning itself as a new competitor in the market. Furthermore, the chicken industry also hopped on the trend by incorporating sauces made from Korean peppers and Vietnamese chili peppers. Shake Shack also developed spicy chicken, fries, and burgers inspired by the popular Korean dish, buldak galbi.
Reducing sodium intake
Eating spicy foods can help reduce sodium intake and prevent high blood pressure. When sodium intake decreases, the body reduces blood volume to lower sodium concentration and blood pressure. Capsaicin, found in spicy foods, enhances the perception of saltiness and reduces the overall sodium intake. It is suggested that the brain regions stimulated by salty and spicy flavors are similar.
Why can’t some people handle spicy foods?
The ability to tolerate spicy foods is connected to the TRPV1 receptors in the mouth. These receptors respond to spicy flavors and temperatures above 43°C (about 109°F), causing a burning sensation and pain when eating spicy or hot foods. As a result, people who enjoy spicy foods may have fewer TRPV1 receptors, leading to a lower sensitivity to spiciness.
Can drinking water help with spiciness?
Most people look for water after eating spicy foods, but water does not neutralize the heat. Spicy dishes often contain capsaicin, a hydrophobic molecule that does not wash away with water. Cold water is less effective because it tends to push the capsaicin away rather than neutralize it.
A glass of cold milk is the answer
Drinking a glass of cold milk can alleviate the pain from spicy foods. The fat in milk dissolves capsaicin, while casein, a protein abundant in milk, helps separate capsaicin from the TRPV1 receptors. Research revealed that cold milk is most effective in reducing spiciness.
Spicy food can be harmful
Spicy foods are addictive and lead to cravings. While moderate spiciness can benefit health, excessive consumption can be harmful. Conditions like gastritis and ulcers can happen, and it could even lead to severe consequences such as death. Therefore, be careful when eating spicy food!
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