A new candle that evokes the scent of burgers and fries has been released.
As reported by Food & Wine, Shake Shack has partnered with the fragrance brand Apotheke to create a candle inspired by the aromas of its burgers and fries. Both brands originated in New York City.
The collaboration between Shake Shack and Apotheke began when Shake Shack’s CEO, Randy Garutti, reached out to Apotheke’s CEO, Chrissy Fichtl, sharing his longtime admiration for the brand. After some initial brainstorming, they conceived the idea for their joint venture.
This partnership resulted in two candles: “BURGER IN THE PARK” and “SHAKE & FRIES.” Burger In The Park captures the experience of taking the first bite of a Shake Shack burger in the fresh spring air of New York’s Madison Square Park. Shake & Fries replicates the nostalgic aroma when dipping crispy, salty fries into a creamy milkshake.
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