Chery Group Launches LEPAS: A Colorful New Era in Premium Mobility

JAKARTA, Indonesia, July 18, 2025 /PRNewswire/ — Chery Group’s new brand LEPAS made its official debut in April, marking the beginning of its global journey to deliver refined lifestyle experiences. As a key move in its international expansion, LEPAS is set to make its overseas premiere at the Indonesia International Auto Show, opening on July 23.
{vi2} LEPAS’s choice of Indonesia, a pivotal market in Southeast Asia, for its overseas launch demonstrates the brand’s strategic foresight and unwavering confidence in emerging markets worldwide. At this year’s Indonesia International Auto Show, LEPAS will bring its “Colorful Life, Masterful Drive” philosophy to life through a vibrant and innovative exhibition space. The brand aims to transform its display area into a premium lifestyle showcase, where bold colors, sophisticated design, and interactive elements converge to create an immersive experience that breaks the mold of traditional automotive exhibitions. LEPAS’s Chief Designer will be on hand to engage in in-depth discussions with visitors and media representatives, exploring the future of elegant mobility.
{vi4} In line with its “In Somewhere, For Somewhere” development philosophy, LEPAS is actively integrating into the Indonesian market. The brand is rapidly establishing a comprehensive sales and service network to cater precisely to local consumer needs.
{vi6} At the auto show, LEPAS will unveil its star product lineup – the L8, L6, and L4 – making their collective debut. The L8, a benchmark SUV in its class, combines sleek styling with cutting-edge technology, spacious comfort, and comprehensive safety features. It’s positioned as the ideal choice for urban professionals seeking a premium lifestyle. The show will also feature the world premiere of the all-new L6 and L4 models. These vehicles, with their segment-leading performance, are designed to broaden LEPAS’s appeal to a diverse customer base – from trendsetting urbanites to discerning individuals seeking uniqueness. Together, they embody LEPAS’s commitment to delivering a premium brand experience that blends exceptional value with superior quality for global consumers.
{vi8} LEPAS’s global premiere marks just the beginning of its journey. Using Indonesia as a strategic launchpad, the brand is rapidly advancing its mission to become the go-to choice for premium lifestyles worldwide. At this auto show, LEPAS will present its most dynamic display yet – not merely as a visual spectacle, but as a testament to its commitment to embracing diverse cultures and colorful lifestyles. Driven by human-centered technology and communicating through the universal language of color, LEPAS is embarking on its global journey from China, leading a new generation of urban dwellers towards their vision of premium mobility.
{vi10} Photo – https://mma.prnasia.com/media2/2733869/LEPAS_product_portfolio.jpg?p=medium600
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