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NVIDIA: A Titan in Tech, Yet Invisible in Brand Rankings

Daniel Kim Views  

AP-Newsis News Agency

According to CNBC on the 23rd (local time), AI chipmaker NVIDIA became the most valuable publicly traded U.S. company for the first time last week, but its brand recognition among the public is not on par.

CNBC explained that NVIDIA failed to land on the list of 100 best-known brands released by Interbrand in November last year. Meanwhile, its tech peers including Apple, Microsoft, Amazon, Google, and Samsung Electronics were named as the top five brands on the list.

NVIDIA’s stock price has surged ninefold since the end of 2022, overtaking Microsoft and Apple for a brief period last week. The recent feat has largely been attributed to NVIDIA possessing over 80% of the market for chips used to train and deploy AI software like ChatGPT, amid the rising AI boom.

CNBC analyzed that the company’s rapid ascent has been mainly powered by demand for artificial intelligence chips largely from a handful of giant corporate buyers. However, when it comes to brand recognition, it lags behind its tech peers due to its limited contact with consumers.

Interbrand’s Global Director of Brand Economics Greg Silverman shared, “As NVIDIA went global, it may not have had enough time and resources to strengthen its brand power to protect future profits,” adding, “Despite it’s high market cap, NVIDIA’s value growth will be limited due to its weak brand power.

However, data shows that NVIDIA’s brand recognition has been rapidly enhancing.

According to Interbrand, NVIDIA’s brand recognition has increased fourfold over the past year. In the global brand ranking announced by U.K.-based market research firm Kantar in June, NVIDIA climbed 18 places from the previous survey to rank sixth. Furthermore, NVIDIA’s brand value has soared 178% over the past year to an estimated worth of $202 billion.

Daniel Kim
content@viewusglobal.com

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