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HYBE’s Latest Girl Group I’LL-IT Prepares to Take the Stage

Daniel Kim Views  

BE: LIFT LAB

The “youngest daughters of HYBE,” I’LL-IT, is set to debut with the full support of executive producer Bang Si-Hyuk.

BE: LIFT Lab announced on February 21, “I’LL-IT (Yunah, Minju, Moka, Wonhee, Iroha) will release their debut mini-first album on March 25.” As a group produced by HYBE’s Bang Si Hyuk, all global fans’ eyes will be on I’LL-IT as they take their first steps.

Through their agency, I’LL-IT shared, “We are thrilled and excited to debut finally. We are grateful to the fans who have patiently waited. We feel we’ve learned and grown a lot while recording and filming our first music video. Our debut is starting to feel real. We hope to share our growth as I’LL-IT and greatly appreciate the love and support.”

I’LL-IT was formed through R U NEXT?, an audition program broadcasted on JTBC in collaboration with HYBE. Consisting of multinational members Yunah, Minju, Moka, Wonhee, and Iroha, the team name comes from a combination of the proactive and progressive will (I WILL) and the pronoun meaning something special (IT), embodying the group’s ambition to be a team “with the potential to be anything.”

After the end of R U NEXT? I’LL-IT has been solidifying its fanbase by releasing various self-produced content on its official YouTube channel. They are gaining many Gen-Z fans by sharing their quirky, energetic personalities, the chemistry between members, and their friendly and casual charm.

HYBE’s newest girl group after NewJeans and LE SSERAFIM, I’LL-IT, is already generating buzz before even making their official debut. Recognized for their diverse vocal, rap, and dance skills, they’ve impressed audiences with their ability to tackle various genres in “R U NEXT?”. From energetic hip-hop to emotional ballads, their performances showcase rich expressiveness and a talent for creative stage concepts. Their visually captivating presence has even earned them the nickname “all-visual center group.” Grammy.com has already labeled them “an impressive girl group of HYBE Labels,” highlighting their potential even before their official release. Their inclusion in the “K-pop rookies to watch in 2024” list further signifies the anticipation surrounding their debut.

HYBE currently manages artists like Lee Hyun, BTS, TOMORROW X TOGETHER, ENHYPEN, LE SSERAFIM, NANA, Bumzu, Baekho, Hwang Minhyun, SEVENTEEN, and Zico.

Daniel Kim
content@viewusglobal.com

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