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Vaping Meets Racing: MILTZ Designs Livery for 2024 F1 Japan Grand Prix

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BAT driven by change as part of the global project
Supporting up-and-coming artists’ activities

Provided by BAT

The 2024 F1 Japan Grand Prix McLaren MCL38 Livery, designed by Japanese artist MILTZ with the liquid e-cigarette brand Vuse theme, has been unveiled.

Provided by BAT

This piece is part of the Driven by Change project, a joint effort between global tobacco company BAT and the McLaren Formula 1 Team, to focus on providing full support to emerging creators.

Louise McEwen, Chief Marketing Officer of McLaren Racing, said, “The MCL38 livery that MILTZ designed for the 2024 Japan Grand Prix is a harmonious fusion of tradition and modernity.” She added, “McLaren’s unique papaya color has been made even more vibrant through MILTZ’s detailed Edomoji Dragon design.” She noted, “The white and blue elements of the livery, symbolizing a dragon racing through the clouds, also stood out brilliantly on the track.”

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