Discover Japan’s Hidden Gems: Klook and Hoshino Resorts Team Up for Unique Travel Experiences

SINGAPORE, July 16, 2025 /PRNewswire/ — Klook, the go-to platform for travel experiences in Asia Pacific, is shaking things up with Japanese hospitality icon Hoshino Resorts. Their mission? To unveil Japan’s hidden gems and combat overtourism. Forget Tokyo, Kyoto, and Osaka – it’s time to venture off the beaten path!

\”Overtourism is a global headache, and Japan’s feeling the squeeze,\” says Wilfred Fan, Klook’s Chief Commercial Officer. \”We’re teaming up with Hoshino Resorts to champion sustainable tourism by spotlighting regional travel. It’s our way of safeguarding Japan’s tourism future.\”
{vi6} The New Travel Trend: Escaping the Crowds{vi9}
Klook’s latest Travel Pulse survey spills the tea: a whopping 63% of Asia Pacific travelers are over the tourist traps and craving those under-the-radar spots. In Japan, Klook’s data shows skyrocketing interest in up-and-coming cities like Kunigami, Nagakute, and Usu.
{vi12} So, what’s driving this wanderlust for the unknown?
{vi14} Stay+ Bundles: Your Ticket to Hassle-Free Adventures{vi17}

While more travelers are itching to explore Japan’s hidden corners, many still hit roadblocks: limited transport, language barriers, and a maze of booking info. Enter the Stay+ bundles – the collab’s secret weapon. These packages pair stays at Hoshino Resorts’ dreamy KAI ryokans with transportation passes like the JR Pass. Picture this: soaking in tranquil hot springs, indulging in mouthwatering kaiseki cuisine, and immersing yourself in local culture – all while zipping around Japan by rail. The best part? It’s all bookable on Klook with instant confirmation and multi-language support.{vi19}
With 21 KAI properties sprinkled across Japan – from Poroto in Hokkaido to Tsugaru in Tohoku and Okuhida in the Japanese Alps – these bundles are your golden ticket to Japan’s best-kept secrets.{vi21}
\”We’re thrilled to join forces with Hoshino Resorts,\” gushes Wataru Masuda, Klook Japan’s General Manager. \”Their unique accommodations and brand appeal, combined with Klook’s transportation expertise and marketing reach, will put Japan’s lesser-known destinations on the map. We’re not just encouraging regional exploration – we’re opening doors to Japan’s diverse natural and cultural wonders. And we’re just getting started! We’re planning to bring more Hoshino Resorts brands on board and leverage AI to help travelers plan and book local experiences right on our platform.\”
{vi24} Expanding Horizons: A New Way to Discover Japan{vi27}
The rollout kicks off in Taiwan, Southeast Asia, and Korea, with more markets on the horizon. It’s just the beginning of a grander vision: reimagining how travelers uncover Japan’s treasures, one hidden gem at a time.{vi29}
Yoshiharu Hoshino, CEO of Hoshino Resorts, chimes in: \”With urban tourism bursting at the seams, guiding travelers into regional areas has been our long-standing goal. By joining forces with Klook to blend accommodation and transportation, we’re tackling the local transport challenge head-on. We’re confident this will entice more adventurers to explore Japan’s diverse regions, boosting both visibility and accessibility for local tourism.\”
{vi32} About Klook{vi35}
Klook is Asia’s ultimate platform for travel experiences. We curate top-notch adventures – from must-see attractions and tours to local transport and unique stays – across over 3,400 global destinations. Founded in 2014, we’re on a mission to spark joy for travelers, anytime, anywhere.
{vi38} For media inquiries, please contact:
press@klook.com
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