French food manufacturer Danone has announced plans to eliminate artificial coloring from several yogurt brands sold in the United States, including YoCrunch, Light & Fit, and Oikos.
The move follows recent guidance from U.S. health authorities encouraging food manufacturers to phase out artificial color additives voluntarily. According to a Danone spokesperson, the decision aligns with growing regulatory momentum and public health initiatives aimed at improving the nutritional quality of processed foods.
U.S. Secretary of Health and Human Services Robert F. Kennedy Jr. has emphasized the importance of removing synthetic colorants from the American food supply as part of the broader “Make America Healthy Again” campaign.
Artificial coloring currently appears in approximately 2% of Danone’s U.S. product portfolio. The company’s announcement comes amid increasing state-level actions: Arizona and West Virginia have enacted bans on artificially colored food in school meal programs.
Danone’s reformulation efforts reflect a broader industry trend toward cleaner labels and ingredient transparency in response to consumer demand and regulatory pressure.
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