Ferrari’s first battery electric vehicle (BEV) may be seen sooner than expected. Ferrari announced on November 2, 2023, that while their first fully electric model project is progressing as planned, some processes are far ahead of schedule. They plan to launch their first electric car in the fourth quarter of 2025.
Ferrari plans to have 60% of its lineup be plug-in hybrid models by 2026, with the remaining 40% being internal combustion engine vehicles. By 2030, the goal is to increase the proportion of EVs to 40%, PHEVs to 40%, and internal combustion engines to 20%.
Since 2009, Ferrari has been using technology in racing machines to improve the performance of PHEV models. In the future, they plan to enhance the performance of PHEVs further.
The first electric car to be announced by Ferrari in 2025 plans to be a worthy electric car for the Ferrari name, using a system that utilizes the know-how of racing machines. The battery installed in the EV is assembled at Ferrari’s factory in Maranello, Italy. The hand-made battery modules, with their lightweight structure, will enhance performance and provide a basis for experiencing Ferrari’s unique driving performance.
Ferrari will launch 15 new models between 2023 and 2026. These 15 models include a one-off and special series. During the planned period until 2026, 5% of sales will be for one-off and supercars, and 10% will be developed for special series.
Ferrari plans to develop and hand-assemble electric motors in Maranello, and the same goes for battery modules made from cells procured externally to be integrated into the chassis.
The hybrid drive uses the technical feedback of Ferrari’s racing experience. In addition, the development of internal combustion engines, an essential part of the company’s heritage, will continue.
Ferrari currently offers four hybrid electric vehicle versions. This is late compared to Porsche, which has already made its presence felt with Taycan. Despite Porsche’s rapid progress, it is projected that its electric car market share will reach 12-14% by 2023. Its operating profit margin is expected to exceed 20%.
Ferrari plans to complete a new production plant in Maranello by mid-2024 to manufacture electric supercars and next-generation powertrains. The so-called E-Building will have an assembly line with the flexibility to produce electric and internal combustion engine vehicles.
Ferrari is a brand that causes hype every time a new product is launched. It will be interesting to see if their electric cars will also surprise their fans.
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