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The Rise of Apple: How AI is Shaping the Future of the Tech Giant

Daniel Kim Views  

After five months, Apple has reclaimed its position as the world’s largest company by market capitalization. Amid a fierce battle for the top spot between Apple and Microsoft Corporation, Nvidia is hot on their heels.

On the 13th, Apple’s market capitalization closed at approximately $3.29 trillion on the New York Stock Exchange.

Apple has reclaimed the top spot after five months, surpassing Microsoft’s market cap of $3.28 trillion.

Apple’s stock has risen 8.8% this week following the announcement of its first AI system, Apple Intelligence, on the 10th.

Nvidia briefly surpassed Apple to become the second-largest company by market cap earlier this month, leading many to predict that the AI race-lagging Apple would struggle to regain the top spot. Currently, Nvidia ranks third in market cap, following Microsoft.

At the annual Worldwide Developers Conference (WWDC) that kicked off on the 10th, Apple announced its AI strategy and decided to integrate OpenAI’s ChatGPT with iPhone’s voice assistant Siri.

Experts believe that Apple, currently embroiled in risks related to China, can revive iPhone sales through AI integration. However, as Apple prioritized user safety and anonymity, the company could face issues related to privacy breaches. CNN reported, “This partnership could revive Apple, but there is criticism about partnering with a company and technology that have yet to gain public trust.”

Apple’s recent announcement to buy back a record $110 billion worth of company shares is affecting investor sentiment. Investors are optimistic that Apple will use most of its share buyback budget. Last year, Apple spent over $81.8 billion on share buybacks.

The race for the top spot in market cap between Apple, Microsoft, and Nvidia is expected to continue. Nvidia’s stock price has risen over 8% in the past five trading days, closely trailing Apple and MS.

Daniel Kim
content@viewusglobal.com

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